ocal builders Jesse Nation Ames and Ira Vasgaard joined forces to launch a new building company dedicated to building a stronger community one home at a time.
The design goal was simple: Jesse and Ira both enjoy the mountains and rivers around Western Montana and asked for a modern logo that plays to their passion for the outdoors. We went to work to design a clean, bold logo fit for a builder specializing in modern and craftsman styles.
The resulting logo utilizes simple angles to create a three dimensional effect. The Mountains tower above the classic text nestled in a bold and modern polygon colored in neutral black to create bold contrast against the rushing river below.
The overall shape is a diamond a slight stroke between the elements creating a polygon in the negative space; intricate details for a company in a business dominated by details.
The identity package compliments the bold nature of the logo by using a neutral tone image of a large mountain peak framed in the silhouette of tall pine trees. The image creates a classic yet modern stage for the information in each element.
Alas, our goal was achieved: a clean, bold, modern logo that reflects Jesse and Ira’s passion for the outdoors.